An article in the WSJ states that the new Apple entrepreneur, Tim Cook’s, ability to follow in the footsteps of his late boss, Steve Jobs, is questionable.
Cook’s management strategy differs than Mr. Jobs in a promotional sense. He believes more in the promotion and the iDevices than Mr. Jobs did.
He seems to give more attention to stakeholders outside the firm itself such as consumers and investors. He is increasing the business-consumer relationship by “sending a variety of company-wide emails that address Apple employees as "Team,"”. As for the investors, he is intensifying his meetings with them.
Moreover, his plan is to increase the firm’s corporate social responsibility –philanthropy, to be specific –which will lower the company’s revenue $10,000 yearly while Mr. Jobs opposed charitable programs.
These entrepreneurial strategies may prove to be promising as well as disappointing. The author may think that Tim Cook might not be able to continue “the string of hits that have made Apple the world's largest technology company”, but others might disagree and say “satisfying as much stakeholders as possible is never a hindrance –if not an enhancement”
I sort of agree with the author of the article. Steve Jobs was perhaps the greatest innovator of our time. When he retired, I predicted that Apple would suffer a major hit. And as you showed in the blog post, that prediction seems to be coming true, seeing as how the company's revenue is projected to decrease $10,000 per year
ReplyDeleteYour article is very interesting Rand, but I wonder why Mr. Jobs opposed charitable programs? I feel that would make Apple as a company stronger. But then again, Apple was such a successful company to begin with, I could be wrong. What are others ideas on this?
ReplyDeleteLooking at the article, the new CEO doesn't look like he will be able to live up the accomplishments of Steve Jobs. With Apple's near monopoly with iTunes and its devices, Tim Cook is going to need to be willing to be very innovative just to keep up with the competition. This new phase of Apple could easily turn into a decline.
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