An article in the WSJ states that the new Apple entrepreneur, Tim Cook’s, ability to follow in the footsteps of his late boss, Steve Jobs, is questionable.
Cook’s management strategy differs than Mr. Jobs in a promotional sense. He believes more in the promotion and the iDevices than Mr. Jobs did.
He seems to give more attention to stakeholders outside the firm itself such as consumers and investors. He is increasing the business-consumer relationship by “sending a variety of company-wide emails that address Apple employees as "Team,"”. As for the investors, he is intensifying his meetings with them.
Moreover, his plan is to increase the firm’s corporate social responsibility –philanthropy, to be specific –which will lower the company’s revenue $10,000 yearly while Mr. Jobs opposed charitable programs.
These entrepreneurial strategies may prove to be promising as well as disappointing. The author may think that Tim Cook might not be able to continue “the string of hits that have made Apple the world's largest technology company”, but others might disagree and say “satisfying as much stakeholders as possible is never a hindrance –if not an enhancement”
