Keeping up with current events, social media is making starting up a new business easier than ever. An article in the Miami Herald shows that while most leading companies have already become accessible through social media, small businesses are just now seeing the potential. The most prominent new frontier opened up to small businesses with social media is advertising. Businesses can keep people up to date with upcoming promotional events and sales. Advertising in newspapers and on TV is extremely expensive, especially for small businesses. As a business gathers friends and followers on media sites, it becomes very efficient for businesses to advertise to this group of people. While most ads in other places would be useless for a majority of the people exposed, advertising to your followers saves money and targets people who would be most likely to respond.
With the use of social media sites by ordinary consumers constantly increasing, new and small businesses are given instant access to more views than ever before than if they had not gone to sites such as Facebook or Twitter.
