With countless numbers of companies aiming to provide consumers with entertainment, media can be quite a competitive industry. In such a wild competitive landscape, it takes true entrepreneurship to set you apart form the competition. Google is a perfect example of a company that seeks to be involved in competition. Just when we thought Google couldn’t get more involved in the services they provide, they somehow find a way to surprise us. Google has put up several headlines over the past year. First it was the revealing of their social media website, Google +. Then it was revealed that Google would be entering competition with Apple and Amazon’s music services by starting Music Beta. Now, Google appears to be entering competition with Apple’s Apple TV services.
This past Friday, Google announced an update to the software for Google TV. Google stated that they simplified the product to allow users to access the Internet and search for online videos through their TVs. Google TV will also offer on-demand shows that are normally available of services such as Netflix and Hulu. Google has recently reached a deal with various chipmakers, device makers, and TV makers, such as Vizio and Sony, which will bring new Google-powered TVs into the market next year.
Google plans to separate itself from Apple TV in that Google TV will provide access to all content available on the Internet, instead establishing a narrow amount of offerings formatted for use on TVs. Some analysts are viewing Google TV as potential threat to cable/satellite companies. Google on the other hand stated that Google TV isn’t meant to replace TV and cable, but rather to complement it. Google seems to be on the right track. They seem to be doing a great job in entrepreneurship seeing as how they are involved in almost every aspect of media's competitive landscape.
Google will soon be in every field of the media. It strikes me that it's not only branching to TV broadcasting, but also differentiating itself from AppleTV.
ReplyDeleteGoogle is following in the footsteps of Apple, which makes sense after watching the interview in class. Since Google's mentor was Steve Jobs--a successful businessman who liked to have his foot in every industry if he could. I think Google is smart in differentiating, but it could work against them eventually. Focusing on to many works could give them a disadvantage against their competitors.
ReplyDeleteI don't really agree with Carolyn's concern that differentiating could work against them. They are not focusing on too many works, but rather diversifying. From what I have read, they have the potential to not only compete in these new areas, but to be serious competition to the giants already established.
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