Trends in the media market are surely growing for a more technological age. According to IBIS, some of the top consumer trends are companies teaming up together to create better products, 3D technology, and a last growing trend is connectivity. A company like Pandora, an online music source that allows you to create playlists based on genre, artist, or song, is teaming up with car companies such as, Ford, BMW, and Toyota. According to Pandora’s help website, Pandora, Ford, and Microsoft have worked on technology called SYNC ® that allows customers to use hands free technology with their smartphone to play their Pandora playlists and control them with the vehicles controls.
This is extremely helpful, especially to the music sector of the media industry. Pandora is a company that selects songs based on your personal liking. I think that Pandora is a growing figure in the music industry personally. It is also a free website, which is cheaper than iTunes, paying $1.29 per song. However, there are some down sides to Pandora. You cannot choose your own songs to play; they randomly choose songs based on your artist, song or genre you pick to listen to. This could also be an advantage because it opens you up to new songs and artists. I also think it is smart for Pandora to be moving into the car industry. I wouldn’t mind taking my Pandora list on the go.
