What are some interesting mission statements or values statements of some of the companies in your industry? What do their statements reveal about them?
A mission statement is a formal document that states the objectives of a company or organization. Within the media industry many companies have interesting mission statements.
Walt Disney’s mission statement is, “to be one of the world’s leading producers and providers of entertainment and information.” Walt Disney has definitely held up to their reputation of wanting to be the “world’s largest producers of entertainment and information.” Whenever I think of movies I think of Disney. Just last night I watched Tangled, a new Disney animation.
The McGraw-Hill Companies also in the media industry has an interesting mission statement. “We are dedicated to creating a workplace that respects and values people from diverse backgrounds and enables all employees to do their best work. It is an inclusive environment where the unique combination of talents, experiences, and perspectives of each employee makes our business success possible. Respecting the individual means ensuring that the workplace is free of discrimination and harassment. Our commitment to equal employment and diversity is a global one as we serve customers and employ people around the world. We see it as a business imperative that is essential to thriving in a competitive global marketplace.” I think McGraw-Hill’s mission statement is a great mission statement, because it doesn’t care if they are number one in the industry, they care more about their employees.
Netflix representing the movie portion of the media industry has a short and sweet mission statement. “Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.” I own a Netflix account and don’t know what I did before without one. It is very convenient to not have to go outside my house to get a movie that I want to watch. I can either pull it up on the instant queue, or I can order it and have it come in the mail. Netflix’s mission statement mimics Walt Disney’s. They want to be the best in their industry and believe they are.
Lastly, I will focus on the radio part of media with SIRIUS Satellite Radio. “SIRIUS is changing the way America listens to music, sports, news, and entertainment.” SIRIUS mimics that of Netflix with a short and sweet mission statement, but it also mimics that of McGraw-Hill. Although it doesn’t have to do much with its employees, it has more to do with the customers, which is where media is headed these days. Pleasing the customer is the most important for any business who want to rule the media world. SIRIUS Satellite Radio is playing it smart by coming up with a mission statement that targets consumers of their product.
