An article in the WSJ states that the profits of Disney Channel rose 30% because of theme parks and TV. Also, investing in Russia, China and India would solidify the company’s position and further assist its growth.
Such progress cannot be achieved without the right leaders and the right strategies. In this case, Chief Executive Officer (CEO), Robert Iger played a huge and vital role in bringing the company to this position.
One of his strategies includes the implantation of theme parks in different countries around the world. Shanghai Disney Resort is one of the key factors in the company’s revenue/profit growth in China.
Another strategy CEO Iger chooses to pursue is launching the Disney Channel in different areas as well. Recently, the Channel was launched in Russia.
Finally, reducing production costs is also important in the company’s growth. The to-be-release movie “Muppets” cost only $50 million to produce.
A combination of all these elements helps create one of the fastest growing companies in media. Without human resources, skills and leadership, none of this would have been possible.
Hey, Rand! I like all your observations and I think you're spot on about Disney's success.
ReplyDeleteI wish, however, that you could have put the production cost of "The Muppets" in context for us. Like- what did the other Disney movies cost to produce? That would make this argument even stronger.
For example, the Internet Movie Database (IMDB) says that Lion King cost $40 mil to revamp/redigitalize/make into 3D, etc.
Still, I think you have some solid reasoning behind your endorsement of Disney! Good job!