We had our Eureka moment when we stumbled upon this Wall Street Journal article.
Online advertising is opening up and is presenting itself as a very good opportunity for entrepreneurs.
"U.S. online advertising revenues rose: 3% in 2009 and 15% in 2010, and S&P Capital IQ estimates an increase of 10% in 2011," says Scott Kessler- quoted on NetAdvantage as a top analyst in internet software & services, a sub-industry of what we, here at In Medias Res, care about. The growing revenues from online advertising give investors a sense of security within the media industry.
And with thriving social media sites, like Facebook and Twitter, a lot of advertising space is being made available and is waiting to be snagged up. And because this is through the internet, many mediums are available for advertisers: from videos to pop-ups to promotional Facebook group pages with interactive games. Various ad-technologies are being developed and the growth of this industry shows many opportunities for newcomers. Online advertising is being redefined, with ad-technology changing hands and with the area re-consolidating itself, as the article suggests.
Iulia,
ReplyDeleteI was just on Pandora earlier and was looking at the ads on my sidebar. They are now more focused on what the customer looks at online. My sidebar had a Lilly Pulitzer ad, which I often go to the website to online shop at. Interesting that you focused on this. Facebook is not as good, but is getting better at directing their advertisements toward the customers.
It's crazy how specific they are. The ads on the sidebar do not only display the shoe website you were at, but the exact style of shoes (like wedges or flats). This shows their precision at determining consumer wants.
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