Currently in the Media industry, there is a lot of entrepreneurship happening. Entrepreneurship thrives when there are many unfilled niches. While traditional media such as newspapers, and television are saturated and make it very difficult for entrepreneurs, there are many opportunities elsewhere. There are a lot of success stories in entrepreneurs using the internet in creative ways.
This article tells about a recent entrepreneur that is doing very well. Groupon started in 2008 as a way for companies advertise by offering great deals through a middleman. This is great for small businesses to get their name out while Groupon gets their cut.
Another entrepreneurship that caught my eye is Foursquare. This article explains how Foursquare started and 2009 and outdid its large competitors in location services such as Facebook and Google. Foursquare is now the leader in location services.
Stephen,
ReplyDeleteI love Groupon. I actually just bought a Groupon for dinner in DC for my parents and me. Although I have heard that Groupon is going to be in a bit of trouble if they haven't already been in some. Someone said they are going to go bankrupt. It was definitely a need in the industry and Groupon fulfilled it very nicely. There is also another app just like Groupon called LivingSocial. I love that too, have yet to use Foursquare though. I will check it out soon though. Thanks for this.
Foursquare has blown up- I mean everyone with a smartphone is using it. The article you found was very clear on showing the strengths of Foursquare, but what about the ethical side of it, though? I mean... you are disclosing your location to everyone. And to me it seems that online media has changed things in that the users have little privacy. Is that right?
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