In Medias Res was asked Do players in your industry manufacture overseas?
We chuckled significantly over this question because we can hardly remember when the media industry went global. It seems so long ago that it’s hard for me to picture a time when this wasn’t the case.
A lot of key players manufacture overseas and have divisions and branches in different continents. It is an especially smart move in the media industry, because to intrigue an audience, content must be relevant to them, and “giving the people what they want” is more easily done when you understand the culture and values of your audience. Therefore, it’s really essential to be setting up shop overseas in the media industry.
Let’s think about News Corp. Its net money flow currently is $17.84 million and that’s not too shabby. It’s in the top five of the global media giants. And News Corporation is careful to cover all its bases globally.
You may have heard that BBC (British Broadcasting Company) is the “largest broadcaster,” but News Corp has extended itself into more mediums and done so on a larger scale. For example, News Corp’s UK division, News International, prints many newspapers like Today and The London Paper. News Corp Europe television broadcasts specifically in certain countries- like Romania and Bulgaria. News Limited, which we could consider to be the Australian brand of News Corp, has great outreach too, offering many magazines and television shows.
Equally important in manufacturing overseas are the translations that are necessary for offering products overseas in the media business. TV shows are translated- in some cases, like cartoons, even dubbed over. Magazines and newspapers are reprinted- and it’s not as easy as “copy & paste”-ing everything into “Google translate.” News Corp owns the publishing house, HarperCollins, and while it is headquartered in New York, translating novels and published works is essential and a big part of manufacturing internationally. And it’s not just News Corp. Many do it, just to keep up with the global audience. Manufacturing overseas is part of the global aspect of this industry.
Iulia--
ReplyDeleteThis is very interesting. News Corp seems to be another company, based on your blog,that could call themselves the "largest broadcaster." They seem to also be involved in multiple aspects of our industry, which is very helpful for our paper. Good find and well done!
News Corp is definitely a giant and it appears they will stay that way for a while. Despite the scandal earlier this year, they are still going strong and I don't see them losing in the long run.
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