The media industry with its various branching industries faces a good chunk of ethical issues. The advertising industry itself brings most of these issues. And then we have the social media companies such as Facebook which are also the most controversial. Other sub-industries of media raise some ethical issues but are not as influential. In my opinion, the publishing industries are the least controversial if not at all.
One of the most controversial ethical issues in the advertisement industry is the use of sexual imagery in some ads –a term referred to as “sex sells”. Many people consider this tactic unethical and misleading. For example, Apple –one of the most successful/popular company selling electronic products– uses a shadow of a naked woman and a playboy-bunny earpiece wire as a marketing strategy to attract more customers to buy their products. This may be considered offensive to parents who are concerned about their child seeing such images.
Another method advertisement companies often use carry discriminatory messages and may cause prejudice for some people. For example, many consider Fair & Lovely –a company selling skin clarity products – TV commercials racist. This is due to the fact that they assume that women are happier with lighter skin.
Operators of TV broadcasting sometimes display pornographic images or reality TV shows that portray a message that is supposed to be directed only for a certain audience of certain age. No parent would want their child watching 18+ rated movies for the sexual and psychological implications it causes. They would want to make sure that their child is having a healthy childhood. Reality shows mess with people’s minds the most. Since viewers think they’re “real”, their message is going to be the most influential. Therefore, reality show producers should be very careful when choosing their theme point –in which unfortunately they’re not. Shows like the Bachelor influence what people think of relationships and how men treat women and so on.
With social media comes a whole stack of issues related to ethics; from hacking to abusing to privacy concerns. Many facebook users deactivated their accounts due to other people stalking their profiles which gave them a sense of insecurity. You might think social media networks are harmless, but they cause levels of harm from simple such as losing your privacy to criminal such as child abuse, rape and murder. To illustrate, there’s a story that Oprah thought was of major importance where a 14-year-old child called Kristin was raped by a 27-yer-old man and then committed suicide all resulting from social networking dangers.
Most newspapers carry only ethical messages and are of highest ethical standards amongst other forms of
media. In fact, their only relation to ethical issues is discussing them and raising more awareness to prevent and/or reduce them.
Rand, this is so interesting. There are so many controversial commercials on TV these days and in magazines, especially with alcohol and cigarette ads. The companies are trying to portray to a younger target audience which is working with their "cool" ads. I'm glad you brought this up. This could be an interesting twist for our paper.
ReplyDelete--Carolyn Poatsy
However, are other companies advertising part of the media industry?
ReplyDeleteThis brings up some interesting points. Privacy with social media is and will become a huge issue in the future. It makes it hard to draw the line between what's private and public knowledge.
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